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Amazon Listing Photo Size Guide (2026 Update)

Optimized images are crucial for winning the Buy Box and maximizing conversions. Here's everything you need to know about Amazon's technical image requirements.

Updated February 2026•7 min read

Quick Reference: Amazon Image Requirements

  • Minimum size: 1000px on the longest side (for zoom capability)
  • Recommended size: 1600px or larger on the longest side
  • Maximum size: 10,000px on the longest side
  • File format: JPEG (preferred), TIFF, PNG, or GIF
  • Color mode: sRGB or CMYK
  • Max file size: 10MB

Pro Tip: The Zoom Factor

If your image is under 1000px, Amazon will NOT enable the zoom feature. Zoom is proven to increase conversion rates by 10-20% for most product categories.

Main Image Rules (The "Hero" Shot)

Your main listing image has stricter rules than secondary images. Violations can get your listing suppressed:

  1. Pure White Background: RGB 255, 255, 255. No exceptions. Amazon's algorithm will auto-reject gray or off-white backgrounds.
  2. Product Only: No text, logos, borders, watermarks, badges, or promotional overlays.
  3. Product Fills 85% of Frame: The product must fill at least 85% of the image area for optimal mobile display.
  4. No Props or Accessories: Show only what is included in the package. No lifestyle elements.
  5. Product Must Be Fully Visible: No cropping of the product. Full product in frame.

Secondary Image Guidelines

Amazon allows up to 9 images per listing. Use these strategically:

  • Lifestyle shots: Show the product in use (now allowed on secondary images)
  • Infographics: Highlight key features with text and callouts
  • Scale reference: Show size comparison with common objects
  • Packaging: Show what the customer will receive
  • Multiple angles: Back, side, top, bottom views
  • Close-ups: Detail shots of important features

A+ Content Image Requirements

Brand-registered sellers get access to A+ Content (formerly Enhanced Brand Content). These have different size requirements:

Standard A+ Modules

  • • Header: 970 x 600px
  • • Comparison: 150 x 300px
  • • Four-image: 220 x 220px each

Premium A+ Modules

  • • Full-width: 1464 x 600px
  • • Video thumbnail: 1464 x 600px
  • • Interactive: varies by module

Common Rejection Reasons

Avoid these mistakes that trigger automatic or manual rejection:

Off-white background: Must be pure white (255,255,255)
Promotional text: "Best Seller," "Free Shipping," prices, etc.
Amazon logos: Using Amazon branding is strictly prohibited
Too small: Images under 500px won't be accepted

Mobile App Considerations

Over 60% of Amazon shoppers browse on mobile. Optimize for small screens:

  • Fill the frame: Small products get lost in whitespace on mobile
  • Large text on infographics: If you can't read it zoomed out, make it bigger
  • Vertical format: Square or portrait images display better in mobile scroll
  • High contrast: Details should be visible on small, potentially dim screens

How to Optimize for Amazon Speed

While Amazon compresses images automatically, uploading a massive 10MB PNG will slow down your listing management and may cause upload failures. We recommend:

  • Compress to high-quality JPEG (quality 85-90) before uploading
  • Keep file sizes under 1MB for smoother uploads
  • Use 1600-2000px dimensions—larger doesn't improve quality
  • Remove EXIF metadata to reduce file size
Compress Amazon Images